The Association will hereby...
"Uphold a reputation for dealing with its models, the general
business community and the modeling industry and to represent their
models in good faith recognizing the individual unique quality of
the model's abilities.
Uphold professional standards in advertising for clients and promote
advertising that is not misleading to the reader as a promise of
Uphold a professional image by continuing to educate association
members on the newest developments in the industry. Effectively
apply new skills, modern techniques and materials needed to effectively
maintain the high standard the modeling industry demands. As a body,
to further enhance industry professionalism and ethics through the
continuous sharing of knowledge and skills among its association
Act in accordance with all municipal, provincial/state and country
laws governing business practice, general operation and legal sales
return policies and to uphold the rules and regulations of the province/state
and country regulation bodies.
As a body, to assist and support association members and their
models in respect to assignment of association member models to
national and international organizations that request the services
of the association models. To ensure that association members are
protected from unethical conducts by national and international
organizations in the areas of professional conduct with association
models and the remuneration or commissions due to association's
As a body, to assist and support association members from unethical
organizations that undermine the integrity or any association member
without due cause. To monitor and counteract the activity of all
mobile organizations that operate in the territory of association
members without a business license for that territory and who undermine
the business ethics of any of the association members."